Niche
Define the right clients, referral context, readiness signals, and boundaries.
Ethical growth systems for therapy practices
Turn your website into a clear path to the right clients
curavidas brings your niche, website, ads, consultation flow, and conversion tracking into one system built to attract and convert more right-fit clients.
No inflated promises. We build, measure, and improve the path from first click to consultation.
Clarity before consultation
Visitors understand fit and next steps before they choose a consult time.
Fit-aware
Consults surface readiness, needs, and boundaries.
Conversion-focused
See which sources create inquiries, consultations, and new clients.
The Problem
Most therapy websites ask people to leap before they understand fit.
A visitor may know they need help, but still be unsure about specialty fit, availability, payment or insurance expectations, urgency, privacy, and whether the practice can support their situation.
When those answers and next actions are buried, potential clients lose momentum. They leave uncertain, delay reaching out, or contact another practice that makes fit and scheduling easier to understand.
Connected System
A therapist growth funnel built as one connected client-acquisition system.
Message and Site
Turn specialty focus into clear pages, direct calls to action, and plain-language next steps.
Ethical Ads
Reach people without inflated claims, pressure tactics, or clinical promises.
Fit-Aware Consult
Shape consult routing around fit, availability, payment expectations, privacy, urgency, and boundaries.
Measurement
Track the sources, pages, and steps that turn interest into inquiries, consultations, and new clients.
About Gregory
Built from the client path up.
Gregory Chapman is a senior software engineer with 15+ years building high-stakes consumer systems and conversion-sensitive flows where small points of friction change what people do next.
He started curavidas because his wife Daiana is a therapist, and he saw how much private-practice growth depends on whether the right client can understand fit, trust the next step, and book without confusion.
The first proof was close to home: they used this approach to help fill Daiana's caseload in two months. Now he is turning that system into a clear, ethical growth path for other therapists. Results vary by practice, market, capacity, positioning, and execution.
Experience with reliable products people use when the next step has to be clear, fast, and dependable.
The starting proof point came from helping fill Daiana's caseload in two months, then refining the path behind that result.
Systems shaped around clear positioning, trust, consult readiness, measurement, and practice boundaries.
Practice Signal
Your niche is not a label. It is the moment a right-fit client feels recognized.
Most therapy websites list modalities, populations, and concerns. Right-fit clients respond when the site names their lived experience, explains why the method fits, and gives them a clear next step.
Who is most likely to feel recognized here?
What are they carrying before they know what to call it?
Why does this therapist's approach fit that experience?
What should happen between first click and consultation?
Generic therapy positioning
Online therapy for anxiety, trauma, life transitions, and relationship stress. IFS, somatic therapy, Brainspotting, mindfulness, and EFT. Free consultation available.
Accurate, but easy to ignore.Right-fit client signal
Online therapy for people who look steady on the outside but feel overwhelmed, disconnected, or tired of holding everything together.
Specific enough to create recognition.What kind of positioning problem does your site have?
Too broad
Accurate, but not giving the right client a reason to choose you.
Too modality-led
Methods matter, but clients need to understand what pain those methods help them move through.
Too referral-dependent
Reputation works offline; the website needs to translate trust for strangers.
Too portal-first
Some clients need orientation before action; the consult path should answer fit questions before asking for commitment.
curavidas turns your practice signal into the whole funnel: website copy, landing pages, ethical ads, consultation questions, source tracking, and optimization.
Client Journey
Make the next step clear at every stage.
Arrive
The visitor sees who the practice helps, what care may involve, and what the next step is.
Orient
Pages answer fit, availability, payment, insurance, privacy, urgency, and boundary questions in place.
Request
The consult flow stays on the website and asks only what is useful for routing and preparation.
Improve
Your practice can see where people came from, how quickly they booked, and which parts of the path need attention.
Measurement
Know which marketing turns into consultations.
Track source attribution, inquiries, consultations booked, consultations completed, fit conversion, no-show or cancellation patterns, and inquiry-to-book time.
Use the data to decide where to keep investing, where to adjust the message, and where the consultation path needs improvement.
Example funnel, using illustrative conversion rates
The math: 40 × 40% booking × 75% show × 50% fit conversion = 6.
Qualified inquiries: people who seem like a fit and ask about working with you.
Booking rate: how many of those people choose a consultation time.
Show rate: how many actually attend the consult.
Fit conversion: how many consults become appropriate new clients.
40 people ask about therapy — qualified inquiries
16 book a consult — 40% booking rate
12 attend the consult — 75% show rate
6 become right-fit clients — 50% fit conversion
Illustrative example only. Your results will vary by market, specialty, offer, budget, capacity, and execution.
90-Day Delivery
A focused 90-day launch window.
Strategy
Niche workshop, message hierarchy, consultation questions, tracking plan, and claim alignment.
Build
Focused pages, landing pages, website-based consult flow, source attribution, and scorecard setup.
Launch and Optimize
Campaign launch, weekly optimization where included, monthly funnel review, and practical next-step decisions.
The initial launch window is 90 days. There is no lock-in after it. Platform ad spend is paid directly by the practice, and the therapist approves ethical and clinical claims before launch. Ad testing is used to learn which message works, not to pressure clients.
Packages
Packages for different stages of practice growth.
Choose the level that matches your current practice, capacity, and growth priorities. Each package keeps the client path clear and measurable.
Foundation
$2,500 setup + $149/month
- Niche and positioning workshop
- Focused 5-page website
- Embedded consultation flow
- Google Ads setup configured for your niche
- Facebook Ads setup configured for your niche
- Setup and configuration only; ongoing managed optimization is not included
- Source tracking
- Monthly health check
Most popular
Client Flow
$4,500 setup + $950/month
Ad spend separate.
- Everything in Foundation
- Lessons for setting up Google Ads manually
- Lessons for setting up Facebook Ads manually
- Managed launch support for one ad channel
- Two landing pages
- Qualification and intake design
- Weekly optimization
- Monthly funnel review
Practice Growth
$7,500 setup + $1,750/month
Ad spend separate.
- Everything in Client Flow
- Multi-service campaigns
- Content and referral landing pages
- Nurture sequence
- Training on using an AI system to optimize ads through A/B testing
- Custom ad-optimization AI agent built for your practice that you keep
- Deeper reporting
FAQ
Questions therapists ask before getting started.
Do I need a new website?
Not always. If your current site is viable, curavidas can improve the pages, calls to action, consultation flow, and tracking around it.
What if I already use SimplePractice, Sessions Health, or another EHR?
curavidas can coexist with your EHR while shaping the front-door journey on your website, from first visit through consultation request.
Is ad spend included?
No. Platform ad spend is separate and paid directly by your practice, so you keep control of the budget.
Do you guarantee a specific number of clients?
No. Client count depends on your market, specialty, offer, budget, capacity, and execution. Tracking and optimization are included so decisions are based on what the funnel shows.
Ready to grow
Book a funnel consult.
In 15 minutes, we’ll look at your current website, practice signal, consultation path, and growth bottleneck. You’ll leave with a practical next step, even if curavidas is not the right fit.
Please do not include client names, diagnoses, or protected health information. This call is about your practice growth system, not clinical intake.