Fit and capacity
Clarify who the practice can help, what claims are appropriate, and how many right-fit clients the caseload can actually accept.
Managed consultation paths for therapy practices
From first discovery to booked consultation.
Curavidas plans, builds, tracks, and improves one clear path from advertising or search to a booked consult. You can keep your current website, use a dedicated campaign page, or commission a complete site.
No new website required. Campaign decisions stay tied to your real capacity and your clinical boundaries.
Works with your site
Improve what you have, add a campaign page, or build a complete site when needed.
Capacity-aware
Campaigns can grow, narrow, pause, or redirect based on room for right-fit clients.
You own the work
Your practice owns the domain, accounts, data, content, and transferable site source.
The Problem
Most therapy websites ask people to leap before they understand fit.
A visitor may know they need help, but still be unsure about specialty fit, availability, payment or insurance expectations, urgency, privacy, and whether the practice can support their situation.
When those answers and next actions are buried, potential clients lose momentum. They leave uncertain, delay reaching out, or contact another practice that makes fit and scheduling easier to understand.
Connected Service
One managed path from advertising to consultation.
Advertising
Plan and launch one focused advertising channel with plain, ethical messages approved by the therapist.
Focused page
Send people to the best available page: an improved existing page, a Curavidas managed campaign landing page, or a new site page.
Consult booking
Make the next step clear and connect the campaign path to the practice's real consultation booking process.
Tracking and improvement
Review spend, qualified inquiries, booked consultations, known tracking gaps, and the page or message changes needed next.
About Gregory
Built from the client path up.
Gregory Chapman is a senior software engineer with 15+ years building consumer systems where small points of confusion change what people do next.
He started curavidas because his wife Daiana is a therapist, and he saw how much private-practice growth depends on whether the right client can understand fit, trust the next step, and book without confusion.
The origin proof point was close to home: Gregory and Daiana used this approach to help fill Daiana's caseload in two months. That result shaped the Curavidas service, but it is not a promise of the same outcome. Results vary by practice, market, capacity, positioning, budget, and execution.
Experience with reliable products people use when the next step has to be clear, fast, and dependable.
The starting proof point came from Gregory and Daiana helping fill Daiana's caseload in two months, then refining the path behind that result.
Systems shaped around clear positioning, trust, consult readiness, measurement, and practice boundaries.
Practice Signal
Your niche is not a label. It is the moment a right-fit client feels recognized.
Most therapy websites list modalities, populations, and concerns. Right-fit clients respond when the site names their lived experience, explains why the method fits, and gives them a clear next step.
Who is most likely to feel recognized here?
What are they carrying before they know what to call it?
Why does this therapist's approach fit that experience?
What should happen between first click and consultation?
Generic therapy positioning
Online therapy for anxiety, trauma, life transitions, and relationship stress. IFS, somatic therapy, Brainspotting, mindfulness, and EFT. Free consultation available.
Accurate, but easy to ignore.Right-fit client signal
Online therapy for people who look steady on the outside but feel overwhelmed, disconnected, or tired of holding everything together.
Specific enough to create recognition.What kind of positioning problem does your site have?
Too broad
Accurate, but not giving the right client a reason to choose you.
Too modality-led
Methods matter, but clients need to understand what pain those methods help them move through.
Too referral-dependent
Reputation works offline; the website needs to translate trust for strangers.
Too portal-first
Some clients need orientation before action; the consult path should answer fit questions before asking for commitment.
Curavidas turns your practice signal into practical campaign decisions: page copy, ethical ads, consultation next steps, source tracking, and ongoing improvements.
Client Journey
Make the next step clear at every stage.
Arrive
The visitor sees who the practice helps, what care may involve, and whether a consultation is the right next step.
Orient
Pages answer fit, availability, payment, insurance, privacy, urgency, and boundary questions in place.
Request
The booking path asks only what is useful for routing and preparation and avoids collecting protected health information.
Improve
Your practice can see where people came from, how quickly they booked, and which parts of the path need attention.
Capacity-Aware Management
Grow only as far as the practice can responsibly receive.
The goal is not more clicks for their own sake. Curavidas looks at qualified inquiries, booked consultations, consultation outcomes you choose to share, and whether the practice has room for more right-fit clients.
Campaigns can grow, narrow, pause, or redirect when capacity changes. Tracking is used to make better decisions, not to pressure clients or overfill a caseload.
Example path, using illustrative conversion rates
The math: 40 × 40% booking × 75% show × 50% fit conversion = 6.
Qualified inquiries: people who seem like a fit and ask about working with you.
Booking rate: how many of those people choose a consultation time.
Show rate: how many actually attend the consult.
Fit conversion: how many consults become appropriate new clients.
40 people ask about therapy — qualified inquiries
16 book a consult — 40% booking rate
12 attend the consult — 75% show rate
6 become right-fit clients — 50% fit conversion
Illustrative example only. Your results will vary by market, specialty, offer, budget, capacity, and execution.
90-Day Start
A focused three-month initial engagement.
Strategy
Practice fit, capacity, message direction, consultation path, tracking plan, and clinical claim alignment.
Build
Existing site improvements or a focused campaign page, booking integration, conversion tracking, and campaign setup.
Launch and Optimize
Launch one advertising channel, monitor performance, adjust page messaging, review capacity, and make practical next-step decisions.
Campaign Starter begins with an initial three-month engagement. After that, it continues month to month and may be cancelled with 30 days' notice. Ad spend is paid directly by the practice, and the therapist approves ethical and clinical claims before launch. Testing is used to learn which message works, not to pressure clients.
Offer
One managed campaign service, three ways to start.
The monthly service is the same for all three starting points. The setup path depends on whether your current website can support the campaign, needs a separate landing page, or should be replaced.
Primary service
Campaign Starter
$600/month
Initial three-month engagement. Ad spend is separate and paid directly by the practice.
- One advertising channel
- Campaign planning and setup
- One focused campaign landing page
- Booking integration
- Conversion tracking
- Ongoing campaign monitoring and optimization
- Campaign related page and messaging adjustments
- Monthly review of spend, qualified inquiries, consultation bookings, and known tracking gaps
- Capacity review
- Therapist approval of clinical and ethical claims
Improve an accessible existing website
Setup starting at $750
If your current site can be edited, Curavidas improves the campaign path there and connects booking and tracking.
Curavidas managed campaign landing page
$1,000 setup
When the main site cannot be changed, Curavidas builds a dedicated campaign page for the consultation path.
Complete five-page website plus campaign foundation
Setup starting at $2,500
When the current site is holding the practice back, Curavidas builds the core site and campaign foundation together.
All three starting points use the same $600/month Campaign Starter service.
Website only
Website Launch
Starting at $2,500
- Up to five pages
- Positioning and messaging session
- Booking integration
- Basic analytics
- Mobile friendly implementation
- Thirty days of launch support
- Transferable site source
- No required monthly contract
Website care
Website Care
$199/month
Only for Curavidas built websites.
- Hosting and monitoring
- Technical maintenance
- Analytics health checks
- One small, bounded content request per month
- Backup and recovery support
- Source and account handoff
- Larger changes quoted separately
- Campaign landing page changes are already included while Campaign Starter is active
Ownership and Offboarding
Your practice owns the important pieces.
The practice owns its domain, advertising accounts, analytics properties, content, lead or consultation data, and transferable site source. Ad spend is paid directly by the practice.
Normal cancellation includes account and source handoff. If you want Curavidas to migrate work to another provider, that migration may be quoted separately based on scope.
FAQ
Questions therapists ask before getting started.
Do I need a new website?
No. If your current website is accessible and workable, Curavidas can improve the campaign page, calls to action, booking path, and tracking around it. If the site cannot be changed, a dedicated campaign landing page can carry the path instead.
What if I already use SimplePractice, Sessions Health, or another EHR?
Curavidas can coexist with your EHR while shaping the front-door journey on your website, from first visit through consultation request.
Is ad spend included?
No. Ad spend is separate from Curavidas fees and paid directly by your practice, so you keep control of the account, budget, and billing.
Do you guarantee a specific number of clients?
No. Client count depends on your market, specialty, offer, budget, capacity, positioning, and execution. Curavidas tracks and improves the path toward qualified inquiries and booked consultations, but does not guarantee a specific number of clients.
Who owns the accounts, data, and website source?
Your practice owns the domain, advertising accounts, analytics properties, content, lead or consultation data, and transferable site source. Curavidas can help with normal handoff at cancellation.
What happens after the first three months?
The initial engagement is three months. After that, Campaign Starter continues month to month and may be cancelled with 30 days' notice. Normal cancellation includes account and source handoff. Migration to another provider may be quoted separately.
What website changes are included?
Campaign related page work and messaging adjustments are included while Campaign Starter is active. Unlimited general website maintenance, arbitrary plugin repair, blog production, and unrelated redesign work are not included.
Ready to talk
Book a consultation.
In 15 minutes, we’ll look at your current website, practice signal, consultation path, and capacity. You’ll leave with a practical next step, even if Curavidas is not the right fit.
Please do not include client names, diagnoses, or protected health information. This call is about your practice growth system, not clinical intake.