:root {
  --forest: #1d2d28;
  --charcoal: #1f2321;
  --sage: #6b9b87;
  --paper: #f6f4ef;
  --gold: #c6a85e;
  --white: #fffdf8;
  --muted: #65706b;
  --line: rgba(29, 45, 40, 0.16);
  --shadow: 0 22px 70px rgba(31, 35, 33, 0.12);
  --radius: 8px;
  color-scheme: light;
  font-family:
    Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI",
    sans-serif;
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--charcoal);
  font-size: 16px;
  line-height: 1.6;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
}

button,
input,
select,
textarea {
  font: inherit;
}

:focus-visible {
  outline: 3px solid var(--gold);
  outline-offset: 4px;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  top: 1rem;
  left: 1rem;
  z-index: 100;
  transform: translateY(-160%);
  background: var(--forest);
  color: var(--white);
  padding: 0.7rem 1rem;
  border-radius: var(--radius);
}

.skip-link:focus {
  transform: translateY(0);
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(29, 45, 40, 0.96);
  border-bottom: 1px solid rgba(246, 244, 239, 0.14);
  backdrop-filter: blur(18px);
}

.nav {
  width: min(1180px, calc(100% - 2rem));
  min-height: 76px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
}

.brand img {
  width: 156px;
  height: auto;
}

.nav-menu {
  display: flex;
  align-items: center;
  gap: 1.35rem;
  font-size: 0.92rem;
  font-weight: 700;
}

.nav-menu a {
  color: var(--paper);
  text-decoration: none;
}

.nav-menu a:hover,
.nav-menu a:focus-visible {
  color: var(--gold);
}

.nav-cta {
  padding: 0.68rem 0.9rem;
  border: 1px solid var(--gold);
  border-radius: var(--radius);
  color: var(--white);
}

.nav-cta:hover,
.nav-cta:focus-visible {
  background: var(--gold);
  color: var(--forest);
}

.nav-toggle {
  display: none;
  width: 44px;
  height: 44px;
  border: 1px solid rgba(246, 244, 239, 0.34);
  border-radius: var(--radius);
  background: rgba(246, 244, 239, 0.08);
}

.nav-toggle span[aria-hidden="true"] {
  display: block;
  width: 18px;
  height: 2px;
  margin: 4px auto;
  background: var(--paper);
}

.hero {
  width: min(1180px, calc(100% - 2rem));
  margin: 0 auto;
  padding: clamp(2.6rem, 6vw, 5.8rem) 0 2.4rem;
  display: grid;
  align-items: center;
  min-height: calc(100svh - 76px);
}

.eyebrow,
.section-kicker,
.model-label,
.tag {
  margin: 0 0 0.85rem;
  color: var(--sage);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  overflow-wrap: anywhere;
}

h1,
h2,
h3 {
  margin: 0;
  line-height: 1.02;
  letter-spacing: 0;
  color: var(--forest);
}

h1 {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(3rem, 5.6vw, 5.2rem);
  max-width: 12.5ch;
}

h2 {
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(2.05rem, 4.6vw, 4rem);
}

h3 {
  font-size: 1.08rem;
  line-height: 1.2;
}

.hero-lede {
  max-width: 36rem;
  margin: 1.3rem 0 0;
  color: #3e4843;
  font-size: clamp(1.05rem, 2vw, 1.28rem);
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
  margin: 2rem 0 1rem;
}

.button {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  justify-content: center;
  border-radius: var(--radius);
  border: 1px solid transparent;
  padding: 0.78rem 1.05rem;
  font-weight: 850;
  text-decoration: none;
  cursor: pointer;
}

.button.primary {
  background: var(--forest);
  color: var(--white);
}

.button.secondary {
  border-color: var(--forest);
  color: var(--forest);
  background: transparent;
}

.fine-print,
.disclaimer,
.timeline-note,
.spend {
  color: var(--muted);
  font-size: 0.93rem;
}

.hero-art {
  grid-area: 1 / 1;
  margin: 0;
  position: relative;
  overflow: hidden;
  border-radius: var(--radius);
  box-shadow: var(--shadow);
}

.hero-art::after {
  content: "";
  position: absolute;
  inset: 0;
  pointer-events: none;
  background:
    linear-gradient(
      90deg,
      rgba(246, 244, 239, 0.94) 0%,
      rgba(246, 244, 239, 0.88) 34%,
      rgba(246, 244, 239, 0.42) 53%,
      rgba(246, 244, 239, 0) 73%
    );
}

.hero-art img {
  width: 100%;
  min-height: clamp(620px, calc(100svh - 130px), 780px);
  max-height: 820px;
  aspect-ratio: 3 / 2;
  object-fit: cover;
  object-position: center;
}

.hero-copy {
  grid-area: 1 / 1;
  position: relative;
  z-index: 1;
  width: min(48%, 530px);
  padding: clamp(2rem, 5vw, 4rem);
}

@media (min-width: 921px) {
  .hero-art img {
    min-height: clamp(800px, calc(100svh - 76px), 900px);
    max-height: 900px;
  }

  .hero-copy {
    width: min(52%, 610px);
    padding: clamp(2rem, 4vw, 3.2rem);
  }

  h1 {
    font-size: clamp(3rem, 5vw, 4.65rem);
    max-width: 16ch;
  }

  .hero-lede {
    margin-top: 1rem;
    font-size: clamp(1.05rem, 1.6vw, 1.16rem);
  }

  .hero-actions {
    margin: 1.5rem 0 0.85rem;
  }
}

.trust-strip {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-block: 1px solid var(--line);
  background: var(--forest);
  color: var(--white);
}

.trust-strip div {
  padding: 1.25rem clamp(1rem, 4vw, 3rem);
  border-right: 1px solid rgba(255, 255, 255, 0.16);
}

.trust-strip strong,
.trust-strip span {
  display: block;
}

.trust-strip strong {
  color: #fbf5dd;
}

.trust-strip span {
  color: rgba(255, 253, 248, 0.76);
  font-size: 0.92rem;
}

.section {
  width: min(1180px, calc(100% - 2rem));
  margin: 0 auto;
  padding: clamp(4rem, 8vw, 7rem) 0;
}

.two-col,
.worksheet-section,
.metrics,
.final-cta,
.pricing-head {
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(320px, 1.1fr);
  gap: clamp(1.5rem, 5vw, 4rem);
  align-items: start;
}

.prose p,
.worksheet-copy p,
.metrics-copy p,
.pricing-head p,
.final-cta p {
  margin-top: 0;
  color: #4a5550;
  font-size: 1.05rem;
}

.system-section {
  border-top: 1px solid var(--line);
}

.funnel {
  margin-top: 2rem;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
  background: var(--white);
}

.funnel-step {
  min-height: 248px;
  padding: 1.25rem;
  border-right: 1px solid var(--line);
}

.funnel-step:last-child {
  border-right: 0;
}

.step-number {
  display: block;
  margin-bottom: 2rem;
  color: var(--gold);
  font-weight: 900;
}

.funnel-step p,
.journey-grid p,
.timeline-list p,
.price-card li,
.faq p {
  color: #4f5b56;
  font-size: 0.96rem;
}

.practice-signal {
  align-items: stretch;
}

.signal-intro {
  position: sticky;
  top: 110px;
}

.signal-intro h2 {
  max-width: 11.5ch;
}

.signal-questions {
  display: grid;
  gap: 0.7rem;
  margin-top: 1.6rem;
}

.signal-questions p {
  margin: 0;
  padding: 0.9rem 1rem;
  background: rgba(107, 155, 135, 0.12);
  border-left: 4px solid var(--sage);
  border-radius: var(--radius);
  color: var(--forest);
  font-weight: 800;
  line-height: 1.35;
}

.signal-panel {
  display: grid;
  gap: 1rem;
}

.signal-comparison {
  display: grid;
  grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr);
  gap: 0.8rem;
  align-items: stretch;
}

.signal-card,
.positioning-diagnostic,
.signal-cta {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.signal-card {
  display: flex;
  min-height: 280px;
  flex-direction: column;
  justify-content: space-between;
  gap: 1.2rem;
  padding: 1.15rem;
}

.generic-signal {
  background: #fbfaf5;
}

.right-fit-signal {
  border-color: rgba(198, 168, 94, 0.72);
  box-shadow: var(--shadow);
}

.signal-card-label {
  color: var(--sage);
  font-size: 0.78rem;
  font-weight: 900;
  letter-spacing: 0;
  text-transform: uppercase;
}

.signal-card p {
  margin: 0;
  color: var(--forest);
  font-family: Georgia, "Times New Roman", serif;
  font-size: clamp(1.2rem, 2.2vw, 1.55rem);
  line-height: 1.22;
}

.signal-card span {
  display: block;
  padding-top: 0.8rem;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 0.94rem;
  font-weight: 800;
}

.signal-arrow {
  align-self: center;
  display: grid;
  width: 42px;
  height: 42px;
  place-items: center;
  background: var(--forest);
  border-radius: 999px;
  color: var(--white);
  font-size: 1.4rem;
  font-weight: 900;
  line-height: 1;
}

.positioning-diagnostic {
  padding: 1.25rem;
}

.positioning-diagnostic h3 {
  max-width: 26rem;
  margin-bottom: 1rem;
}

.diagnostic-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.75rem;
}

.diagnostic-grid article {
  min-height: 148px;
  padding: 1rem;
  background: #f8f3e5;
  border: 1px solid rgba(198, 168, 94, 0.32);
  border-radius: var(--radius);
}

.diagnostic-grid h4 {
  margin: 0 0 0.55rem;
  color: var(--forest);
  font-size: 0.98rem;
  line-height: 1.2;
}

.diagnostic-grid p {
  margin: 0;
  color: #4f5b56;
  font-size: 0.94rem;
  line-height: 1.45;
}

.signal-cta {
  padding: 1.25rem;
  background: var(--forest);
  color: var(--white);
}

.signal-cta p {
  max-width: 44rem;
  margin: 0;
  color: rgba(255, 253, 248, 0.82);
  font-size: 1.05rem;
}

.signal-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 1rem;
}

.signal-actions .primary {
  background: var(--gold);
  color: var(--forest);
}

.signal-actions .secondary {
  border-color: rgba(255, 253, 248, 0.72);
  color: var(--white);
}

.journey {
  border-top: 1px solid var(--line);
}

.journey-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1rem;
  margin-top: 2rem;
}

.journey-grid article {
  padding-block: 1rem;
  border-top: 3px solid var(--sage);
}

.metrics {
  align-items: center;
}

.model {
  padding: clamp(1.2rem, 3vw, 2rem);
  background: var(--forest);
  color: var(--white);
  border-radius: var(--radius);
}

.model-label {
  color: #efd98e;
}

.model-equation {
  display: grid;
  gap: 0.65rem;
}

.model-equation span,
.model-equation strong {
  display: block;
  padding: 0.8rem;
  background: rgba(255, 255, 255, 0.08);
  border-radius: var(--radius);
}

.model-equation strong {
  background: var(--gold);
  color: var(--forest);
  font-size: 1.4rem;
}

.timeline {
  border-top: 1px solid var(--line);
}

.timeline-list {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-top: 2rem;
}

.timeline-list article {
  min-height: 220px;
  padding: 1.3rem;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.timeline-list span {
  display: block;
  margin-bottom: 1.8rem;
  color: var(--sage);
  font-weight: 900;
}

.timeline-note {
  max-width: 830px;
  margin-top: 1.5rem;
}

.pricing {
  border-top: 1px solid var(--line);
}

.price-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
  margin-top: 2rem;
}

.price-card {
  padding: 1.35rem;
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
}

.price-card.featured {
  border-color: var(--gold);
  box-shadow: var(--shadow);
}

.price {
  margin: 1rem 0 0.4rem;
  color: var(--forest);
  font-family: Georgia, "Times New Roman", serif;
  font-size: 1.55rem;
  line-height: 1.15;
}

.price span {
  display: block;
  font-family: inherit;
  font-size: 1.08rem;
}

.price-card ul {
  padding-left: 1.1rem;
  margin: 1.1rem 0 0;
}

.faq {
  border-top: 1px solid var(--line);
}

.faq-list {
  display: grid;
  gap: 0.75rem;
  margin-top: 2rem;
}

details {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 1rem 1.1rem;
}

summary {
  cursor: pointer;
  color: var(--forest);
  font-weight: 900;
}

.final-cta {
  width: min(1180px, calc(100% - 2rem));
  margin: 0 auto clamp(3rem, 6vw, 5rem);
  padding: clamp(2rem, 5vw, 3.2rem);
  background: var(--forest);
  color: var(--white);
  border-radius: var(--radius);
  align-items: center;
}

.final-cta h2,
.final-cta .eyebrow {
  color: var(--white);
}

.final-cta p {
  color: rgba(255, 253, 248, 0.78);
}

.final-cta-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.8rem;
}

.final-cta-actions .primary {
  background: var(--gold);
  color: var(--forest);
}

.final-cta-actions .secondary {
  border-color: var(--white);
  color: var(--white);
}

.footer {
  width: min(1180px, calc(100% - 2rem));
  margin: 0 auto;
  padding: 2rem 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 1rem;
  border-top: 1px solid var(--line);
  color: var(--muted);
  font-size: 0.92rem;
}

.footer-brand {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  color: var(--forest);
  font-weight: 900;
  text-decoration: none;
}

.footer-brand img {
  width: 30px;
}

@media (max-width: 920px) {
  .nav-toggle {
    display: block;
  }

  .nav-menu {
    position: absolute;
    inset: 76px 1rem auto;
    display: none;
    flex-direction: column;
    align-items: stretch;
    gap: 0;
    padding: 0.65rem;
    background: rgba(29, 45, 40, 0.98);
    border: 1px solid rgba(246, 244, 239, 0.16);
    border-radius: var(--radius);
    box-shadow: var(--shadow);
  }

  .nav-menu.is-open {
    display: flex;
  }

  .nav-menu a {
    padding: 0.85rem;
  }

  .hero,
  .two-col,
  .worksheet-section,
  .metrics,
  .final-cta,
  .pricing-head {
    grid-template-columns: 1fr;
  }

  .hero {
    min-height: auto;
    align-items: start;
    gap: 0;
  }

  .hero-copy {
    grid-area: auto;
    width: 100%;
    padding: clamp(1.4rem, 5vw, 2.2rem);
    background: var(--paper);
    border: 1px solid var(--line);
    border-top: 0;
    border-radius: 0 0 var(--radius) var(--radius);
  }

  h1 {
    max-width: 12ch;
  }

  .hero-art {
    grid-area: auto;
    order: -1;
    border-radius: var(--radius) var(--radius) 0 0;
    box-shadow: none;
  }

  .hero-art::after {
    background:
      linear-gradient(
        180deg,
        rgba(246, 244, 239, 0) 58%,
        rgba(246, 244, 239, 0.2) 100%
      );
  }

  .hero-art img {
    min-height: clamp(330px, 55vw, 520px);
    max-height: 520px;
    object-position: 62% center;
  }

  .funnel,
  .journey-grid,
  .timeline-list,
  .price-grid {
    grid-template-columns: 1fr;
  }

  .signal-intro {
    position: static;
  }

  .signal-intro h2 {
    max-width: 15ch;
  }

  .signal-comparison {
    grid-template-columns: 1fr;
  }

  .signal-card {
    min-height: auto;
  }

  .signal-arrow {
    justify-self: center;
    transform: rotate(90deg);
  }

  .diagnostic-grid {
    grid-template-columns: 1fr;
  }

  .funnel-step {
    min-height: auto;
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }

  .funnel-step:last-child {
    border-bottom: 0;
  }

  .trust-strip {
    grid-template-columns: 1fr;
  }

  .trust-strip div {
    border-right: 0;
    border-bottom: 1px solid rgba(255, 255, 255, 0.16);
  }

  .footer {
    align-items: flex-start;
    flex-direction: column;
  }
}

@media (max-width: 560px) {
  .hero {
    min-height: auto;
  }

  h1 {
    font-size: clamp(2.6rem, 18vw, 4.1rem);
  }

  .hero-actions,
  .button {
    width: 100%;
  }
}

@media (prefers-reduced-motion: reduce) {
  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }
}